Online Dating After 30: The ROI Is Awful – Refinery29

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The online dating ROI is bullshit, and this is the hill I’ll die on. The invested effort of heterosexual single women looking for men to spend time with online is not met with a proportional return, not by a goddamned mile, and this disparity does not exist elsewhere. Want to get in better shape, feel more fit? Work out, it’ll happen. Want a better job, better salary? Work hard, pursue it, you’ll get there. Want your home to feel more organized? Clean the motherfucker. The established relationship of effort-to-result is challenged in online dating in a manner that is nothing short of madness. Honestly, there are slot machines in Vegas looking at the online dating odds right now and finding them unfair.